We greatly value Italian manufacturing excellence by experimenting with an unusual cross-sectional creativity. Each of our bags is dedicated to an Italian city in tribute to the millennial culture that inspires creators, artists and researchers every day.
Participation in the fairs in 2023 offered a unique opportunity for Enis Srl to expand its visibility and interact with customers and business partners both physically and virtually, achieving good sales results in both B2C and B2B.
Physical Fairs
Mipel :
- Description : Mipel was one of the main international fairs for leather goods and fashion accessories. Enis Srl presented a range of high quality products ranging from bags and suitcases to belts and gloves, representing the best of Italian design and craftsmanship.
- Advantages : Participating in Mipel has allowed Enis Srl to come into direct contact with buyers, distributors and retailers from all over the world, to present new collections and to network with other professionals in the sector. The fair proved to be an effective platform for increasing B2B sales.
Craftsman at the Fair :
- Description : Artigiano in Fiera was an international event dedicated to craftsmanship and small businesses, celebrated in Milan. Enis Srl exhibited a wide range of artisanal products that reflect the culture and tradition of Italian leather goods.
- Advantages : Participating in this fair offered Enis Srl the opportunity to showcase its craftsmanship and sell products directly to the public, as well as find new commercial outlets and learn from the experiences of other artisans. Both retail sales were particularly positive also due to public participation with more than one million visitors.
Virtual Fairs
The SHOwP (CMXP) :
- Description : The SHOwP was a virtual platform organized by CMXP, designed to connect producers and buyers in the fashion and accessories sector. It was an innovative event that used advanced technologies to facilitate online meetings and business transactions.
- Advantages : Participating in The SHOwP allowed Enis Srl to reach a global audience without geographical limitations, to save on travel and accommodation costs, and to exploit digital tools for the promotion and sale of products. Online sales showed good results and requests arrived from buyers from countries where we were not present.
Mipel - Mirta :
- Description : Mipel - Mirta was a collaboration between Mipel and Mirta, a digital platform that allowed artisans to promote and sell their products online. This virtual fair aimed to connect Italian artisans with international buyers through a digital showcase.
- Advantages : Participating in Mipel - Mirta offered Enis Srl the opportunity to expand its market beyond national borders, to benefit from the support and resources of a consolidated platform, and to use digital tools to improve its visibility and sales. Even in this context, positive results were recorded in B2B sales.
Participating in these fairs, both physical and virtual, has allowed Enis Srl to remain competitive, to find new business opportunities and to strengthen its brand on the global market, achieving good sales results in different market segments.